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alaTest Services
alaTest informs consumers worldwide about the quality of products.
alaTest collects, analyzes and distributes expert and user product reviews, currently more than 7.2 million reviews from 1230 global sources.
The alaTest content delivery service allows partners to tap into the potential of reviews: higher sales conversions, more loyal customers, SEO benefits.
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Product Reviews Increase Sales
Demonstrated Value for Shoppers
“91% of US adults regularly or occasionally seek advice about products or services.” (BIGresearch: www.bigresearch.com)
“71% of online shoppers read reviews.” (Forrester Research: www.forrester.com)
“Ratings and Reviews are the second most important site feature behind search.” (JupiterResearch: www.jupiterresearch.com)
“63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.” (iPerceptions: www.iperceptions.com)
“Reviews drive 21% higher purchase satisfaction and 18% higher loyalty 39% of those who bought from sites with reviews cite the reviews as the primary factor influencing the purchase decision. Among first-time buyers on review-equipped sites, 42% said they were the primary factor.” (Foresee: www.foreseeresults.com)
“70% of online users said they found ratings and reviews the most helpful feature when researching products.” (JupiterResearch: www.jupiterresearch.com)
“67% of online consumers leave a website due to a lack of product information.” (Allurent)
“77% of online shoppers use reviews and ratings when purchasing.” (JupiterResearch: www.jupiterresearch.com)
“84% of shoppers that read user reviews also wants to see expert product reviews on the product” (WUA: www.wua.nl)
More specific value for online shops and retailers
“On average, products with reviews have a 20.4% lower return rate than products without reviews.” (PETCO: www.petco.com)
“Over 9% of online retailers have a merchandise return rate between 6 and 10 percent. Nearly 30% indicate that between 3% and 5% of the products they sell online are returned. The average online retailer spends between $6 and $10 processing a product return. The result is that even a small decrease in product returns can lead to a significant cost savings for an online business.” (Internet Retailer: www.internetretailer.com)
“Reviews not only help conversions but also drive traffic.” (MarketingSherpa: www.marketingsherpa.com)
