Shopzilla.com and alaTest.com today announced a partnership bringing shoppers in the US a whole new source of information – expert reviews. SZ will incorporate expert product ratings, supplied by alaTest, to their products enabling customers to fully understand the quality of what they are about to purchase.
As the modern online consumers are increasingly more interested in reviews and ratings before they actually buy something “we are extremely content with the way this partnership has turned out” said CEO Ken Lowe at Shopzilla. “We have been looking for a possibility to collect and present this type of information on our site. But it’s not until now we feel we have found a partner that can deliver. We strongly believe this will improve our visitors’ conversion rate and affect our bottom line directly”.
Shopzilla ranked no 29 among the world’s more than 100 million websites (quantcast.com) has had a big impact on the US online shopping market since its introduction in 2004. Available in Germany (.de), France (.fr), United Kingdom (.co.uk) and the USA (.com) Shopzilla is the largest comparison shopping search engine on the web today.
BizRate to follow
BizRate, another E.W Scripps web company, also focusing on price and product comparison for online shoppers and ranked no 16 by quantcast.com will follow in Shopzilla’s footsteps. A spokesperson for BizRate says they will be fully implemented before the summer.
Both companies are thereby part of the introduction of alaTest’s highly unique and flexible concept to the US market. alaTest has already established itself as the only B2B expert review supplier in Europe. “We’ve had great success because our business model is so simple and because our content can be implemented and used in so many ways. Some companies even use us as a type of market watch, keeping track of trends and what’s hot in their respective markets”, said Arie Struik, company CEO and founder.
Helen Malani, chief shopping expert for shopzilla.com, says: “This service will be fantastic for our shoppers enabling our visitors to get a much clearer overview of the type of product they are looking for and to be able to come to the right purchase decision much quicker. They no longer have to look through tons of information to decide”.
Furthermore alaTest will also be part of the Shopzilla and BizRate affiliate programs.
About alaTest™
alaTest™ is an independent free online service to help consumers with their purchasing decisions. On www.alaTest.com a global, objectively aggregated product quality rating called alaScore™ presents product reviews and results.
At present the databank offers more than 2 100 000 product reviews with emphasis on consumer electronics from over 800 different reliable sources such as e.g. CNET, PCWorld, Connect, Consumer Reports, etc. Currently the service is available for 14 different countries in 11 different languages. And there’s more to come soon.
For more information please contact:
Arie Struik
CEO and founder of alaTest™
Tel: +46 8 30 12 75
E-mail: arie@alaTest.com
Peter
Björk
CFO and Co founder
Tel: +46 8 30 12 75
E-mail: peter@alaTest.com
www.alaTest.com
For more information visit http://www.scripps.com
or http://www.shopzilla.com.
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