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Drift Innovation HD 720

alaTest has collected and analyzed 140 reviews from magazines and websites. Comments about the durability and portability are generally positive. The image quality and usability are also appreciated. Reviews are divided on the reliability. There are some negative opinions about the memory and features.

price, usability, image quality, portability, durability

battery, features, memory

We analyzed user and expert ratings, product age and more factors. Compared to other Camcorders the Drift Innovation HD 720 is awarded an overall alaScore™ of 85/100 = Very good quality.

Review analysis

(Based on 140 reviews)

User Reviews  

Showing 101 review(s)

Expert Reviews User Reviews
Showing 1 - 55 of 101 Show Reviews: in English | in other languages (39)

Consumer review by: review summary for Drift Innovation HD 720


alaTest has collected and analysed 19 user reviews of Drift Innovation HD 720 from The average user rating for this product is 3.9/5, compared to an average user rating of 4.1/5 for other Camcorders on

price, usability, portability, image quality, durability


84% of the reviews on give this product a positive rating.

This summary is based on the products: Drift HD 720 Action CameraDrift Ghost Battery - BlackDrift Innovation Shoulder Mount Compatible with Ghost-HD-HD720 PN: 30-015-00

Consumer review by: review summary for Drift Innovation HD 720


alaTest has collected and analyzed 26 user reviews of Drift Innovation HD 720 from The average user rating for this product is 3.5/5, compared to an average user rating of 3.9/5 for other Camcorders on

usability, price, battery, durability, portability

77% of the reviews on give this product a positive rating.

This summary is based on the products: DRIFT HD 720 Professional HD Action Camera (Black)Drift Ghost BatteryDrift Shoulder Mount

Consumer review by:

Good action camera for price


I wanted a action camera for a rc quadcopter,i saw this one at best buy on sale for $50 I had read some reviews on the camera and most people complained about the battery,not taking a charge. I decided to take a chance on the camera since it was only...




Consumer review by:

Did not work right out of the box.


The battery would not charge. Wanted to use it as a helmet cam, but useless for that purpose. Tried to exchange it, but the one I bought was the last one in the store. Got my refund and won't try buying one of those again.


Only worked when plugged in

Consumer review by:

great little cam


great little cam with selectable frame rates, rotating lens. only thing missing is image stabilization

lcd screen, frame rates, fits in pocket, rotatable lens

no image stabilization

Consumer review by:

good resolution, not easy to use


It comes with good resolution, wide angle clips. button is not very easy to use for action filming. battery seems cannot hold very long.

good resolution with the price


Consumer review by:

battery is dead


today is my first day to open the package. found out the battery come with the camera is dead. The multimeter shows 0v when measuring the battery.About me... casual user

Consumer review by:

Motorcycle Helmet Cam


Got this camera after the previous type failed right out of the box. Checked other reviews and this camera was perfect for what I wanted it for, and at a nice price. Has a built in screen instead of paying almost $200 more for the GoPro which you have...

Easy to set up and use

Bar mount slides around a bit

Consumer review by:

comes with poor quality batteries.


I bought this camera and it did not work, exchanged it and the second didn't work either, best buy doesn't carry replacement batteries. After some research online found camera to be compatible with fuji camera battery. After replacing battery, camera...

easy to use and durable

best buy doesn't carry replacement batteries

Consumer review by:

Great cam at a great price.


I used this on a trials bike when we went riding in a very scenic place. I got some really great video but the audio quality was poor. Not sure if it was due to being mounted on the handlebar or??? File size is large but video quality is good. Overall...

Good video quality

Sound quality and large file size

Consumer review by:

Good action cam at 720P


This action cam has a better color saturation than my XTC-200 HD (720P). Mounting attachments that come with the action cam should be more than enough for any type of activity. I liked the remonte control, rotating lens and the LCD screen, which makes...

mounting attachment, rotating lens, and come with small LCD screen for making sure lens was at the right angle


Consumer review by:

Might have been good


I bought one of these while they where on sale, took it home, it wouldn't charge. Returned it and got another, it wouldn't charge either. Gave up after that and bought a Hero 3.About me... casual user, motorcycles

Price, was on sale for 70 bucks

It wouldn't charge, so it didn't work

Product Specifications


3 Chip Technic: No
Autofocus: No
Built-in Flash: No
Changeable Lens: No
Chip Type:CMOS
Image Stabiliser: No
Integrated GPS Module: No
Smartphone Remote Control: No
Touchscreen: No
View Finder Type:LCD Monitor


Bluetooth: No
Near Field Communication: No
PictBridge: No
USB: Yes
WiFi Connectivity: No

General Features

3D: No
Chip Type:CMOS
Format:Memory Card
Product Type:Action camera
Resolution:High Definition


Compact Flash Card: No
Memory Stick / Memory Stick Pro: No
Memory Stick Duo / Duo Pro: No
Micro Drive: No
Multimedia Card: No
SDXC Card: No
Secure Digital Card: No
Secure Digital High Capacity Card: No
XD Card: No


Face Detection Mode: No
Movie / Voice Recording:Movie + Voice
RAW Format: No
Serial Shot Mode: No