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Fujifilm FinePix X10

alaTest has collected and analyzed 732 reviews from magazines and websites. Reviewers are impressed by the performance and image quality. The design and responsiveness are also mentioned favorably, whereas there are some mixed views about the battery. Many are less positive about the features.

portability, responsiveness, design, image quality, performance


We analyzed user and expert ratings, product age and more factors. Compared to other Digital Compact Cameras the Fujifilm FinePix X10 is awarded an overall alaScore™ of 95/100 = Excellent quality.

Review analysis

(Based on 732 reviews)

Expert Reviews  

User Reviews  

Showing 91 review(s)

Expert Reviews User Reviews
Showing 1 - 10 of 91 Show Reviews: in English | in other languages (242)

Expert review by:

Fujifilm X10 Review


There are point and shoot cameras and then there are really expensive point and shoot cameras. The Fujifilm X10 falls in the latter category and apart from sporting a classic chic retro design, this camera boasts of some really interesting features....

The Fujifilm X10 is available in India at a street price of Rs. 39,999. This is by far one of the best point and shoot camera available in the market today. There have been no other point and shoot cameras in the recent past reviewed by us that offer...


Expert review by:

Fujifilm X10


The Fujifilm X10 is the company's first entry into what is becoming an increasingly crowded enthusiast compact camera segment. The proliferation of smartphone camera use - coming at the expense of traditional compact camera sales - sees manufacturers...

Very good JPEG image quality in 6MP capture modes ; EXR sensor technology provides impressive dynamic range and noise performance ; Fast, very sharp zoom lens with an f/2.0-2.8 aperture ; Image stabilization that offers roughly a 3 stop advantage ;...

Image quality of 12MP JPEG files is lacking compared to peers with more conventional sensors ; Poor image quality of Raw files processed via the bundled (and other third party) software ; Live view is partially obscured by menu overlay ; Optical...

The Fujifilm X10 combines retro-styled attractiveness with excellent build quality, a fast zoom lens and all the external controls you could want in a compact camera. The camera's EXR sensor technology allows for impressive dynamic range and in...


Expert review by:

Fujifilm X10


Once again, Fujifilm has brought us back to the analog days with its retro-looking X-series. The new X10 is a less full-featured version of the X100 (which while impressive, bordered on overwhelming). The new iteration is far more consumer-friendly —...

Fantastic image quality ; Sharp design ; Plenty of shooting modes and options to explore ; Good low light performance

Complex in-camera UI ; AF was only adequate

The X10 defies category, so it doesn’t seem fair to lump it in with prosumer point-and-shoots. Whatever it is, this camera will easily become your go-to fixed-lens option...


Expert review by:

Fujifilm FinePix X10


There are two ways to look at the Fujifilm FinePix X10. You can view it as a cynical attempt to capitalize on the fanboy frenzy of the X100 with a camera that looks a lot like it, but that lacks everything that made it desirable to the fans. Or you can...

With a nice, fast lens, attractive retro design, and speedy performance, the Fujifilm FinePix X10 hits a lot of important high notes

The camera has some image-quality-related weaknesses, not the least of which is that to get the best photos you have to shoot in auto at reduced resolutions

There's a lot to like about the Fujifilm FinePix X10, but advanced shooters may be frustrated by the trade-offs for the best photos, especially since it's more expensive than its competitors.

Expert review by:

Fujifilm FinePix X10Digital Camera Review


It's been a strong year for Fujifilm. They've launched a number of well-received higher-end shooters, including the HS20EXR and F600EXR long zooms, and especially the X100 premium compact. They've all had some pretty notable flaws, but each has earned...

Excellent design and build quality ; Tons of hands-on control ; Sharp, clean photo quality

Higher price than rivals

The Fujifilm X10 is an excellent camera. On paper and in practice, it checks off all the boxes that enthusiast and serious photographers look for in a high-end point-and-shoot: optical viewfinder, tons of buttons and dials and manual control, RAW...

Expert review by:

Fujifilm X10 review


Fujifilm seems to believe cameras stopped getting better in about 1954, and it might be right: its high-end X-series takes its cues from the Leica cameras of decades ago, and the results have been beautiful. The X10 is a slightly more consumer-friendly...

Incredibly good-looking ; Excellent picture and video quality ; Fast focusing performance

Complicated to use effectively ; No interchangeable lenses ; Poor battery life

If you’re willing to put in the time to really get acquainted with the X10, the reward is huge

Expert review by:

Fujifilm FinePix X10First Impressions Review


Fujifilm has had a heck of a year, releasing a handful of well-received superzooms (the HS20EXR and F550EXR/F600EXR) and a headline-grabbing prosumer compact, the X100. None of these have been perfect—actually, most of them have had serious flaws—but...

What we saw of the X10 at PhotoPlus was very encouraging. We were told that our demo model was a pre-production version, but we have a tough time believing that what we saw will be much different from what consumers will get when it debuts in in early...

Expert review by:

Fujifilm X10


The Fujifilm X10 harks back to days gone by, offering a really solid, camera-like body littered with external controls. Unfortunately, an image quality issue on specular highlights tempers our enthusiasm for the time being.

Really solid body littered with external controls feels like a camera should; Very bright zoom lens; Clever EXR modes; Raw support

White orb problem; EV dial difficult to turn; Below average battery life; Shallow buffers; Occasional demosaicing errors

Pro:Con: Very nicely designed bodySmooth, silent manual zoomBright optical viewfinderVery bright lens, especially for a zoomFairly quick AF and fast shutter lagAbove average high ISO performance for a compact cameraImproved dynamic range with EXR...

Expert review by:



the fun. The X10 has a cool retro design, solid build quality, a large optical viewfinder, and a ton of manual controls. It's also the little brother to the FinePix X100 that I (generally) enjoyed using last year

Good photo quality when using dynamic range correction ; High grade, professional quality body with rangefinder-style design and manual zoom ring ; Fast, high quality F2.0-2.8, 28 - 112 mm lens ; Sensor-shift image stabilization ; 2.8" LCD is fluid,...

Strong highlight clipping (use the DR correction to reduce, though noise will increase) ; Unusual white disc/orb problem makes photos look awkward (to say the least) ; Some "jaggies" in photos ; EXR sensor's most useful features require drop in...

Overall, the Fujifilm X10 is an intriguing, fun-to-use camera with a fairly long list of cons. Is it a camera I enjoyed using? Yes, quite a bit. Would I buy it? Probably not, though that's due more to the highlight clipping than the white disc issue....

Expert review by:

Fujifilm X10 Review: Top of the Point-and-Shoot Heap


Ever since it was announced back in August, the Fujifilm X10 has been on every photographer's radar. Upon first glance, the camera woos the vintage crowd with architecture that rivals an old Yashika film SLR. On the inside, the X10 is a manual control...

Professional quality design, especially that manual zoom lens ; Droves of advanced and pro features ; Great overall still image quality ; Nice optical viewfinder ; Stellar Macro capabilities

The infamous “white orbs” sensor defect (on older models) ; Non-rotating, fixed LCD ; Sporadic “Card Error” glitch forced several camera restarts ; Minimal battery life ; Limited controls in Video mode

Advanced hobbyists, journalists, students and semi-pro photographers.

Product Specifications

The X10, the newest addition to the X Series, inherits the X100's design concept with its distinctive retro look but is even more compact with greater flexibility. The “DNA” of the X10 brings together the dedication to this design concept and the latest technological developments.


Autofocus: Yes
Built-in Flash: Yes
Changeable Lens: No
Image Stabiliser:No / Optical Image Stabiliser
Integrated GPS Module: No
Touchscreen: No
View Finder Type:Optical / Electronic Viewfinder + LCD


Bluetooth: No
HDMI Interface: Yes
PictBridge: Yes
WiFi Connectivity: No

General Features

3D: No
Bridge Camera: No
Chip Type:CMOS
Product Type:Compact Camera
Sensor Size:2/3''
SLR / Compact:Compact Camera


Bayonet Compatibility:Not Applicable
Longest Shutter Speed in s:30
Shortest Shutter Speed in s:1/4000


Compact Flash Card: No
Memory Stick / Memory Stick Pro: No
Memory Stick Duo / Duo Pro: No
Memory Type:External
Micro Drive: No
Multimedia Card: No
SDXC Card: Yes
Secure Digital Card: Yes
Secure Digital High Capacity Card: Yes
XD Card: No

Power Supply

Battery Model:Fujifilm NP-50
Battery Type:Fujifilm NP-50


Aperture Priority: Yes
Face Detection Mode:Face Detection
Movie / Voice Recording:Movie + Voice
RAW Format: Yes
Serial Shot Mode: Yes
Shutter Priority: Yes