Samsung Digimax 370

With a host of advanced features such as RGB Color Effect, 3x optical and 4x digital zoom, the Samsung Digimax 370 is the only compact digital in its class to offer such an impressive combination of quality and creative control.Designed to meet the needs of casual snap shooters and advanced shutterbugs alike, the Digimax 370 comes equipped with everything required to capture precious memories in any situation or environment. With its combination mechanical and electrical shutter, the camera has a top shutter speed of 1/2000 of a second, and can capture long exposures up to one second, while its night mode extends the picture taking duration up to 16 seconds. In addition to allowing users to shoot at night, the 370 offers several additional scene modes including Easy, Program, Scene, Portrait, Children, Landscape, Close-Up, Sunset, Dawn, Backlight, Fireworks, Beach and Snow. As if that weren't enough, the Digimax 370 features a customizable "My Set" option, which allows the user to customize the camera's multitude of settings to meet their individual preferences or needs.A sharp, precise, 5.8mm - 17.4mm f/2.8-4.8 lens (equivalent to 38mm-114mm in 35mm film format) gives the photo enthusiast a high quality picture in any situation. Its built in 4x digital zoom further extends the lens' capabilities, allowing photographers to zoom in tight on a subject from considerable distance. The 370 also includes a macro mode that focuses as close as 5cm, something few cameras in the class can boast.Another of the 370's innovative creative features is Samsung's Creative RGB Color Effect mode. This unique feature allows users to adjust and customize the levels of red, green and blue in all of the images stored on the camera. In essence, the RGB function allows users to create multiple versions of a single image, all with different levels of depth, tonality and richness.