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Philips PF9731 Series LCD TV (26". 32", 37", 42", 50")

alaTest has collected and analyzed 332 reviews of Philips PF9731 Series LCD TV (26". 32", 37", 42", 50"). The average rating for this product is 4.1/5, compared to an average rating of 4.2/5 for other TVs for all reviews. Reviewers are impressed by the connectivity and size. The durability and design are also appreciated, whereas the color and reliability get mixed opinions. Some have doubts about the remote control and tuner.

image quality, design, durability, size, connectivity

price, usability, tuner, remote control

We analyzed user and expert ratings, product age and more factors. Compared to other TVs the Philips PF9731 Series LCD TV (26". 32", 37", 42", 50") is awarded an overall alaScore™ of 87/100 = Very good quality.

See all Philips TVs

Review analysis

(Based on 332 reviews)

Expert Reviews  

User Reviews  

Showing 69 review(s)

Expert Reviews User Reviews
Showing 1 - 27 of 69 Show Reviews: in English | in other languages (262)

Consumer review by: ( review summary for Philips PF9731 Series LCD TV (26". 32", 37", 42", 50")


alaTest has collected and analyzed 3 user reviews of Philips PF9731 Series LCD TV (26". 32", 37", 42", 50") from The average user rating for this product is 1.0/5, compared to an average user rating of 4.3/5 for other TVs on Reviewers are impressed by the price.


0% of the reviews on give this product a positive rating.

This summary is based on the products: Philips 37PF9731D Projection TelevisionPhilips 42PF9731D - 42" Cineos LCD TV - widescreen - 1080i - HD ready - high-gloss blackPhilips 37PF9731D Projection Television

Jul, 2015

Consumer review by: ( review summary for Philips PF9731 Series LCD TV (26". 32", 37", 42", 50")


alaTest has collected and analyzed 14 user reviews of Philips PF9731 Series LCD TV (26". 32", 37", 42", 50") from The average user rating for this product is 4.0/5, compared to an average user rating of 4.1/5 for other TVs on People really like the durability and reliability. The price and sound also get good views. There are some negative comments about the design.

image quality, sound, price, reliability, durability


86% of the reviews on give this product a positive rating.

This summary is based on the products: Philips 50PF9731D 50-Inch Plasma HDTV with AmbilightPhilips 50PF9731D 50-Inch Plasma HDTV with Ambilight

Jul, 2015

Expert review by: (

Philips 50PF9731D/37


Not yet reviewed by editors.

Dec, 2006

Expert review by: Scott Wilkinson (

Philips 50PF9731D 50" Plasma TV


Video experts have long warned couch potatoes that watching TV in complete darkness can cause eye strain and fatigue. But that doesn't mean you should watch CSI with the lights blazing—the only thing that'll do is wash out the picture and prevent you...

Aug, 2008


Expert review by: Shane McGlaun (

Philips Ambilight 50 inch HDTV 50PF9731D Review


Philips has a line of Plasma HDTVs that are quite different than other HDTVs on the market called that use a lighting technology called Ambilight. Today we are going to have a look at a 50” Philips Plasma HDTV that uses Ambilight technology with the...

Mar, 2007

Expert review by: David Katzmaier (

Test Bench: Philips Ambilight 42PF9731D 42-inch LCD HDTV


After calibration it was more accurate, at 114K average variation. In the default maximum contrast setting I measured a blinding 186 footlamberts peak brightness, but I later reduced it to around 45 for home theater viewing.

Sep, 2006

Expert review by: (

Stuff magazine


Philips comes good with a pricey but class-leading HD set that's sure to win over geeks and technophobes alike

Nothing short of a sumptuous telly. If your budget will stretch, it will repay you handsomely

Oct, 2007


Expert review by: John Archer (

Philips Cineos 32PF9731D 32in LCD TV


If you can live without the Full HD panel, Philips' 32in Cineos is every bit as good as its 37in sibling.

With its lovely looks, awesome features list, reams of connection options, surprisingly affordable price and above all sensational pictures, this 32PF9731D is about as irresistible as mid-sized LCD TVs get.

Jan, 2007

Expert review by: Richard Arrowsmith (

Philips 32PF9731D review


Philips' 32PF9731D sets a new benchmark for LCD technology. You'll have to pay for the privilege of class-leading design and performance but you won't be left feeling short-changed

Flashy design ; Lots of connections ; User-friendly features ; Amazing image quality

High price ; Image can stutter on slow movement

Sound performance is impressive for a flat screen, with plenty of detail and expression, although the screen's dazzling image quality deserves to be accompanied by a surround setup to complete the ultimate home cinema experience

Jan, 2007

Expert review by: Rob Gillman (

Philips 37PF9731D review


There are minor moans here -- the green line at the top of the screen during 1:1 pixel mapping; the half-hearted approach to media streaming; the lack of 1080p support -- but none of these diminish the fact that this TV produces a gorgeous picture --...

Excellent picture quality ; 1080-line resolution ; Stylish design ; Features galore

Rubbish video streaming ; Green line in 1:1 pixel mapping ; Doesn't support 1080p

There are problems, though. The screen supports 1:1 pixel mapping, so every single pixel from, say, a 1080i Sky HD feed is displayed. Ordinarily this would be a positive, especially for owners of home cinema PCs, but Philips has messed up by leaving a...

Oct, 2006

Expert review by: Philip Wong (

Philips 37PF9731/69 LCD TV


The 2006 Philips 37PF9731 LCD TV has all the bells and whistles packed into a 114mm-thick chassis that's both sleek and sensuous.

1,920 x 1,080 LCD panel ; Brilliant 3D-like pictures ; Strong onboard multimedia playback ; Soothing Ambilight function ; Eye-catching design ; Dual HDMI

No 1080p input capability ; One component-video sockets ; Fuzzy PC text ; Mousy audio ; Pricey

The Philips 37PF9731 is a midsized LCD TV which combines solid picture quality with an innovative lighting system and rich multimedia capability. As with most premium products of its caliber, the panel does not come cheap at AU$5,749. High price and...

Nov, 2006

EISA Award - Best Product

Expert review by: EISA (

Philips 37PF9731D


To reproduce any high-definition signal without losing quality, the Philips 37PF9731D uses a true 1920 x 1080 pixel LCD panel. Inside lies the most advanced video enhancement circuits, optimised especially for the clearest picture and smoothest motion....

Jun, 2006

Product Specifications

Enjoy the ultimate viewing experience of this Philips Cineos Flat TV with Full HD display, Pixel Plus 3 HD and Ambilight Surround. The Digital Media Reader with PC link gives you full access to multi-media content. PRODUCT FEATURES: LCD Full HD display, 1920x1080p; Integrated Digital Tuner for DVB-T reception; HD ready for the highest quality display of HDTV signals; Pixel Plus 3 HD for the most vivid and sharp HDTV images; Dynamic contrast enhancer delivering rich black details; Ambilight Surround for an immersive viewing experience; Access your photos, music and movies via PC-link; Wireless prepared for connection to your PC; USB and Memory-Card slot for instantly playing multimedia; Dual HDMI input for full digital High Definition connection.

Audio System

Sound Output Mode:Stereo
Speakers Included:2 speakers
Surround Mode: Yes

Dimensions & Weight



Type: None


Country Kits:Australia / Hong Kong / India / Malaysia / New Zealand / Pakistan / Singapore / Thailand
Product Line:Philips


Color:High-gloss black


Diagonal Size:37in/42in/50in
Diagonal Size (cm):107cm/127cm/94cm
Digital Television Certification:HD ready/HDTV
Display Format:1080p (FullHD)/720p
Dynamic Contrast Ratio:6000:1
HDCP Compatible: Yes
HDMI Ports Qty:2
HDTV Ready: Yes
Image Aspect Ratio:16:9
Image Contrast Ratio:10000:1/4500:1
Parental Channel Lock: Yes
PC Interface:VGA (HD-15)
Progressive Scan:Progressive scanning (line doubling)
Resolution:1366 x 768/1920 x 1080
Technology:Plasma (PDP)/TFT active matrix
Type:LCD TV/Plasma TV
Video Interface:Component / Composite / HDMI / S-Video/Component / Composite / HDMI / S-Video / SCART
Viewing Angle:160 degrees/176 degrees

TV Tuner

Digital TV Tuner:ATSC / QAM
HDTV Tuner: Yes
MPEG Decoder:MPEG-4
Multi-channel Preview:Double screen/Picture-in-picture (PIP)
Secondary Audio Program (SAP): Yes
Teletext: Yes
TV Tuner Presence: Yes