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Philips PF9731 Series LCD TV (26". 32", 37", 42", 50")

alaTest has collected and analyzed 327 reviews from magazines and websites. People really like the glare and size. The connectivity and design also get good feedback, but there are some mixed opinions about the color and sound. Many are negative about the remote control and tuner.

image quality, design, connectivity, size, glare

value for money, usability, tuner, remote control

We analyzed user and expert ratings, product age and more factors. Compared to other TVs the Philips PF9731 Series LCD TV (26". 32", 37", 42", 50") is awarded an overall alaScore™ of 87/100 = Very good quality.

See all Philips TVs

Review analysis

(Based on 327 reviews)

Expert Reviews  

User Reviews  

Showing 53 review(s)

Expert Reviews User Reviews
Showing 1 - 10 of 53 Show Reviews: in English | in other languages (252)

Expert review by:

Philips 50PF9731D/37


Not yet reviewed by editors.

Expert review by:

Philips 50PF9731D 50" Plasma TV


Video experts have long warned couch potatoes that watching TV in complete darkness can cause eye strain and fatigue. But that doesn't mean you should watch CSI with the lights blazing—the only thing that'll do is wash out the picture and prevent you...


Expert review by:

Philips Ambilight 50 inch HDTV 50PF9731D Review


Philips has a line of Plasma HDTVs that are quite different than other HDTVs on the market called that use a lighting technology called Ambilight. Today we are going to have a look at a 50” Philips Plasma HDTV that uses Ambilight technology with the...


Expert review by:

Test Bench: Philips Ambilight 42PF9731D 42-inch LCD HDTV


After calibration it was more accurate, at 114K average variation. In the default maximum contrast setting I measured a blinding 186 footlamberts peak brightness, but I later reduced it to around 45 for home theater viewing.

Consumer review by:

Amazon review summary for Philips PF9731 Series LCD TV (26". 32", 37", 42", 50")


alaTest has collected and analyzed 14 user reviews of Philips PF9731 Series LCD TV (26". 32", 37", 42", 50") from The average user rating for this product is 4.0/5, compared to an average user rating of 4.1/5 for other TVs on

image quality, sound, design

value for money

86% of the reviews on give this product a positive rating.

This summary is based on the products: Philips 50PF9731D 50-Inch Plasma HDTV with AmbilightPhilips 50PF9731D 50-Inch Plasma HDTV with Ambilight

Consumer review by:

Pixelated Picture, So-So Sound, and Mind-Boggling Menus Make the Philips 42PF9731D a Poor Performer


viewable at an angle, elegant, relatively small footprint

pixelation, screen defects, can't keep up with fast motion (sports), unintuitive menus, merely adequate sound

Consumer review by:

Don't buy ANY Philips TV


This TV has really great features, picture, sound, and connectivity.

This TV and other Philip's TVs break. Their service is absolutely awful and even criminal.

Consumer review by:

Good but not GREAT!!


I purchased this TV from a deal that Fry's had.


Dark picture, loud popping sound from back of unit, weight

Consumer review by:

This TV has issues....


Picture is awesome, Ambient Light feature is really cool

TV repeatedly turns itself off, then back on while trying to view...anything.

Consumer review by:



great color, ambilight cool

Turns off and on

Product Specifications

Enjoy the ultimate viewing experience of this Philips Cineos Flat TV with Full HD display, Pixel Plus 3 HD and Ambilight Surround. The Digital Media Reader with PC link gives you full access to multi-media content. PRODUCT FEATURES: LCD Full HD display, 1920x1080p; Integrated Digital Tuner for DVB-T reception; HD ready for the highest quality display of HDTV signals; Pixel Plus 3 HD for the most vivid and sharp HDTV images; Dynamic contrast enhancer delivering rich black details; Ambilight Surround for an immersive viewing experience; Access your photos, music and movies via PC-link; Wireless prepared for connection to your PC; USB and Memory-Card slot for instantly playing multimedia; Dual HDMI input for full digital High Definition connection.

Audio System

Sound Output Mode:Stereo
Speakers Included:2 speakers
Surround Mode: Yes

Dimensions & Weight



Type: None


Country Kits:Australia / Hong Kong / India / Malaysia / New Zealand / Pakistan / Singapore / Thailand
Product Line:Philips


Color:High-gloss black


Diagonal Size:37in/42in/50in
Diagonal Size (cm):107cm/127cm/94cm
Digital Television Certification:HD ready/HDTV
Display Format:1080p (FullHD)/720p
Dynamic Contrast Ratio:6000:1
HDCP Compatible: Yes
HDMI Ports Qty:2
HDTV Ready: Yes
Image Aspect Ratio:16:9
Image Contrast Ratio:10000:1/4500:1
Parental Channel Lock: Yes
PC Interface:VGA (HD-15)
Progressive Scan:Progressive scanning (line doubling)
Resolution:1366 x 768/1920 x 1080
Technology:Plasma (PDP)/TFT active matrix
Type:LCD TV/Plasma TV
Video Interface:Component / Composite / HDMI / S-Video/Component / Composite / HDMI / S-Video / SCART
Viewing Angle:160 degrees/176 degrees

TV Tuner

Digital TV Tuner:ATSC / QAM
HDTV Tuner: Yes
MPEG Decoder:MPEG-4
Multi-channel Preview:Double screen/Picture-in-picture (PIP)
Secondary Audio Program (SAP): Yes
Teletext: Yes
TV Tuner Presence: Yes