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alaScore 88

160 reviews

Jan, 2015

alaTest has collected and analyzed 160 reviews of Sony BRAVIA KDL-70R550A. The average rating for this product is 4.1/5, compared to an average rating of 4.2/5 for other TVs for all reviews. Comments about the sound and design are on the whole positive. The usability and price also get good comments.

image quality, price, usability, design, sound

We analyzed user and expert ratings, product age and more factors. Compared to other TVs the Sony BRAVIA KDL-70R550A is awarded an overall alaScore™ of 88/100 = Very good quality.

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Review analysis

(Based on 160 reviews)

Expert Reviews  

User Reviews  

Showing 160 review(s)

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Consumer review by: review summary for Sony BRAVIA KDL-70R550A


alaTest has collected and analyzed 148 user reviews of Sony BRAVIA KDL-70R550A from The average user rating for this product is 4.1/5, compared to an average user rating of 4.1/5 for other TVs on People really like the sound and design. The usability and price also get good views.

image quality, price, usability, design, sound

85% of the reviews on give this product a positive rating.

This summary is based on the product: Sony KDL-70R550A 70-Inch 120Hz 1080p 3D Internet LED HDTV (Black)

Expert review by:

Sony KDL-70R550A


While Samsung released dozens of different televisions in 2013, Sony did what turned out to be the right thing by announcing just four series of TVs at the start of the year. Though more followed later on , the initial distillation did lead to a...

The Sony R520/R550 series offers excellent value and very good picture quality among its peers; relatively deep black levels; matte screen leads improves bright-room performance; attractive styling with unique stand.

Even better values are available; colors aren't entirely accurate; the different Smart TV interfaces can be confusing and a little slow; Screen mirroring didn't work on our sample.

The big-screen Sony R520/R550 series offers the best value you'll see from the company this year.

Consumer review by:

"Almost Perfect!"


I bought this TV to use in my newly finished basement. The TV is mounted on the wall and is just flat out gorgeous to look at style wise. I have it connected to a Yamaha RX-v475 A/V receiver and it works without any problems.

Fairly intuitive controls.

In very dark scenes, there can be "blotches" on the screen.


Consumer review by:

"An excellent big screen TV with great picture quality!"


It's an excellent big TV for the price. The picture quality won't disappoint and I have not experienced any flickering at all.

The picture quality is fantastic especially when watching Bluray movies and playing video games. It also has passive 3D which is the same tech as you would find from the cinema. The 3D works great and it really pops out.

The smart TV feature is a bit slow and not that intuitive.

Consumer review by:

"Excellent value for a 70" Smart 3D LED TV"


As I said in the "Cons", it is an edge-lit LED. Don't get me wrong, though, I'm picky... but I am very happy that I bought this TV. The overall experience is excellent and I'm a huge fan of 3D. If you watch 3D as much as I do then passive is the way to...

Bright, sharp picture. Excellent, immersive 3D experience. Built-in wireless works well (including DNLA). Reasonable control of picture and audio functions allowing a basic calibration leading to a pleasing, overall picture.

It's an LED. It suffers from motion lag. You can't get a real black out of it and the screen uniformity is inconsistent, especially when viewing things like a lot of green (football, golf) or white (hockey) and blue (sky). Does my wife care? No.

Consumer review by:

"Outstanding mid range 70 inch LED Smart 3D TV"


If you are interested in getting a 70 inch TV, you can't go wrong with the Sony KDL-70R550A

Excellent picture quality. Great for watching sports. Watching blue ray movies are fantastic, especially on a 70 inch TV. Passive 3D experience is very good. Semi matte screen is great for reducing reflections, while still maintaining PQ.

Smart functions are a tad slow. A couple times I encountered a circumstance when the TV did not auto recognize my Sony blue ray player. The chrome stand is not the most aesthetic accessory.

Consumer review by:

buyer beware


I guess new egg is a pretty bad company to do business with. I am extremely disappointed in the service and the delivery also took over a week. This was my first purchase with them and it will also be my last I believe because of this issue.

don't know they don't ship all required parts to make the tv function

They failed to list the item doesn't come with a remote, mounts for the stand, 3d glasses, a user manual on the website after talking over a hour they said the best they could do was issue a 90.00 credit for my trouble but they only guarantee what is...

Consumer review by:

Response: Good for watching Movies


Turn off Motionflow. That is what is lagging the gaming. There may also be a Gaming Mode you can turn on.

Consumer review by:

Good for watching Movies


If all you do is watch movies then great. Not made for gaming at all, way too laggy for that. I also have a 46 inch and runs perfect on it, might just be due to the size. But 3D picture and movies looks amazing. Blacks really look black and I have not...

Consumer review by:

Great and Priced Accordingly.


Better picture, Apps and Internet than the Sharp products. I bought the 70 inch Sharp three weeks ago and took it back to get this Sony 70 inch. The 3D is better although I only viewed to try it out. Internet is easier. Apps are more plentiful. Way...

All the connections options I could ever need","Easy To Set Up","Energy Efficient","Great Picture Quality","Great Sound Quality","Reduced Glare

Consumer review by:

Brilliant Picture and 3D


I generally like Plasmas for their better picture quality (I already own 5 HD TVs and this is the 6th one). The only reason I decided to go with LED TV was there's no 70" Plasma in the Market. And my 60" looks too small in my great room - possibly...

Size, 3D, Pciture Quality

Slow response time on menus