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Sony Bravia KDL-EX710 Series LED TV(32", 40" ,46" ,55")

alaTest has collected and analyzed 270 reviews from magazines and websites. People really like the sound and value for money. The usability and design also get good reviews. Many are negative about the reliability.

image quality, design, usability, value for money, sound


We analyzed user and expert ratings, product age and more factors. Compared to other TVs the Sony Bravia KDL-EX710 Series LED TV(32", 40" ,46" ,55") is awarded an overall alaScore™ of 89/100 = Very good quality.

See all Sony TVs

Review analysis

(Based on 270 reviews)

Expert Reviews  

User Reviews  

Showing 80 review(s)

Expert Reviews User Reviews
Showing 1 - 10 of 80 Show Reviews: in English | in other languages (95)

Consumer review by:

On the high end of LED picture quality


I bought this tv to replace the dump of a Samsung LCD I had. I did a lot of research on different brands of lCD LED tv's and the different models. I pegged a Sony that seemed like a sure bet, but it was a little steep price wise. ... Expand full review

Great picture, with easy set up. Reasonably priced for the quality. Nice remote control

Side angles get a bit of white out depending on where you're viewing from

Consumer review by:

Best TV owned to date.


We bought this for out Master Bedroom. The picture quality is great. Sound, is acceptable if using the built in speakers. We replaced all of our old tube based TV's with LCD's during the past Holiday season. Mainly this was knowing that I was going to...

Picture quality, sharp and bright

None so far, after 1 year of ownership

Consumer review by:

TV quit working after 50 days of purchase


Picture clarty is good. Apps quality is good

Poor customer support and unreliable product. TV went blank within two months of purchase. Called Sony and the earliest the sevice technician can come is only after 1 week. Will never buy Sony TV again. We always had Samsung TVs and they worked without


Consumer review by:

awesome sony television


very nice tv for the average guy

ease of use ; picture ; quality product

bit pricey ; remote control is not backlit

Consumer review by:

Great picture.


(Purchased in Jan. 2011) Bought at Best buy for $999.99. I initially wanted to the Samsung UN46C6500($1599.99). At the store the Samsung TV looked so much better than the Sony. The clerk let me fudge with the setting via remote and I tried to get it as...

Great picture. Sony's "Bravia Sync" makes it convenient to hookup everything and use a single remote. In my case the Sony Blu-Ray and Sony sound bar

When viewing from the side/off angle, the color fades. But from where we have it positioned, it isn't a big problem. The TV's speakers aren't an issue since we use a sound bar

Consumer review by:

do not buy you will not be happy


i received this tv from sony because my last sony sxrd tv was a piece of junk so they sent me this piece of junk. dont buy this tv if you dont want to be disappointed. as i said the picture is very good from straight on but not so much from the side at...

has good picture as long as you stay directly in front of it

uneven edge light, light bleeds through on dark screen very bad, must stay directly in front of it very slow menu screen

Consumer review by:

Great $$ deal for an LED TV.


Happy with my LED TV. Its a Sony More Sony Bravia EX710 review: Sony has announced recently a new series that will be joining their BRAVIA collection, the EX710. The series will include five new models that range in size from 32 to 60 inches,...

Works seamlessly with Internet video and other online apps. Supports 1920 x 1080p panel, with edge LED backlighting, 120Hz Motionflow. This monitor is supported Presence Sensor which automatically turns off the picture when you leave the room

Need to check for cons, ill update this review when I found one. There are many other features, including Energy Saving Switch and Sensor Ambient. Sony EX710 price of $999 sale at Best Buy and Sony Style

Consumer review by:

Nice TV but NO widgets


Overall, very happy with this TV. HD broadcasts and blu-ray is very sharp with good color. The Motionflow 120Hz is effective at reducing jutter and looks quite good with "Band of Brothers" DVD. Really infuriating is that all the reviews you find on...

Beautiful HD, ambient light sensor effective, controls my Samsung blu-ray player, Nice clean look

SD video is so-so with lots of artifacts, probably average for LCD HD ; Despite Sony's advertising that this TV has Bravia widgests, it DOES NOT

Consumer review by:

Muted colors; Wii doesn't work; poor tech support


I would not buy this TV. We returned it and exchanged for Samsung. Having the TV work with our Wii is important to us. Having access to friendly, competent customer service is also important. Sony fails on both counts. Quite a contrast with Samsung...

Good picture IF you like more muted colors and a darker look than Samsung or Toshiba. Cheaper looking stand than Samsung

Picture too dark. Won't work with Wiii (cursor hangs up). Sony help line were hard to reach, unfriendly & said was our problem. We returned the Sony and replaced with Samsung. It works perfectly with the Will and has a better picture

Consumer review by:

move off center picture fades - must watch straight on


picture fads off center - not worth the money at any price

lots of network connections

move off center picture fads - would not buy again

Product Specifications


2D to 3D Conversion: No
Application Store: No
Application Store (IPTV): No
Digital Audio Broadcast (DAB): No
DLNA certified: Yes
DVB-T2:No / Yes
DVD Player / Recorder: No
Electronic Program Guide (EPG): Yes
HbbTV: No
Loudspeakers: Yes
Media Player:Audio/Video
PC Streaming:Audio/Video
Picture and Picture (PAP): Yes
Picture and Text (PAT): No
Picture in Picture (PIP):1 Tuner PIP
USB Recording: No
Web Browser: No
Web Content Access: Yes


CI Plus: Yes
DLNA certified: Yes
Ethernet: Yes
Headphone Output: Yes
Memory Stick: No
PC Streaming:Audio/Video
S-Video: No
Secure Digital Card: No
USB: Yes
VGA / D-Sub Interface: Yes
WiFi Connectivity:WiFi Ready
YUV Interface: Yes

Dimensions / Weight

VESA Mount:VESA 200 x 200 / VESA 300 x 300


Frame Refresh Rate in Hz:100 / 120
Frequency:100 Hertz
Full HD: Yes
HD ready: Yes
LED Backlight:Edge LED

Energy Information

Energy Saving Trust Feature: No

General Features

3D: No
3D Ready: No
3D Technology:Not Applicable
Product Type:LCD
Screen Format:16:9
Type of Monitor:LCD