While the price of the 37RV635 might be enough to get you excited, the picture doesn't quite have the same effect

Price ; good spec for the money ; inoffensive picture quality

Noisy Freeview images ; Blu-ray pictures lack clarity and detail ; not confident with movement

A cheap and very cheerful set - and we've seen it for even less than £400

Look at the price ; clean TV images ; smooth motion and decent colours

Not 1080p-compatible ; black levels and absolute insight could be better

The Toshiba is far from disgraceful, but neither is it up to the standard of rival sets in this class

Very pleasant and controlled HD images ; decent detail and colours all-round

Upscaled images could be more refined ; less-than impressive motion

It might have its plus points, but the Toshiba doesn't shine in this competitive class

Reasonably clear sound ; good blacks ; decent all-round picture

Intermittent buzzing ; some instability ; lacks detailing

The 42XV635D's a respectable performer, but Toshiba's no longer the only company ploughing the ultra-affordable market

Great spec for the money ; a likeable, capable picture from all sources ; particularly accomplished Freeview tuner

Similarly priced, and even cheaper sets, offer more

Where incremental steps forward are becoming commonplace, the Sony is a giant leap - simply stunning

One of the sharpest, punchiest, most detailed HD performances yet ; terrifically balanced and clean SD playback

Doesn't quite make the most of poor Freeview channels

The 'W4500 is as impressive now as when we first saw it - it's much cheaper, too

Unbeatable combination of deep blacks and punchy whites ; stunning detail, particularly with Blu-ray ; excellent motion

It needs care in calibration to truly impress

This Sony delivers a fine flatscreen picture and excellent sound; arguably best in class

Super smooth with action scenes ; crisp, detailed image ; beefy sound for a flatscreen ; a delight to use

Some of Sony's sets are less, and almost as good

What's inside really does count - this Sony will leave your conscience clean while delivering a stellar performance

Worthwhile eco-friendly innovations ; exhaustive features and full HD specification ; predictably simple to use ; excellent all-round picture performance

Black levels could be better ; appearance divided opinion

Excellent pictures and sound quality, but this screen isn't so good that it can justify its hefty price-tag

Fine contrast ; deep blacks ; excellent all-round resolution ; slick with motion ; sounds good by flatscreen standards

Looks could be too extrovert for some ; hefty price-tag