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Polaroid Now

alaTest has collected and analyzed 7 reviews of Polaroid Now. The average rating for this product is 3.7/5, compared to an average rating of 4.3/5 for other products in the same category for all reviews. Reviews about the image quality and size are generally positive. The battery and design also get good feedback. Many are negative about the portability and reliability, and there are some mixed reviews about the camera and usability.

design, battery, size, image quality

price, reliability, portability

We analyzed user and expert ratings, product age and more factors. Compared to other products in the same category the Polaroid Now is awarded an overall alaScore™ of 95/100 = Excellent quality.

Review analysis

(Based on 7 reviews)

Expert Reviews  

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Showing 5 review(s)

Expert Reviews User Reviews


Below is a list of reviews for this or similar products. If you think this grouping is wrong please click here to flag.
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Showing 1 - 5 of 5 Show Reviews: in English | in other languages (2)

Expert review by : Jim Fisher (

Polaroid Now Review


Fun, retro design ; Large, square instant photos ; Rechargeable battery ; Color and black-and-white film available

Inconsistent autofocus and exposure ; Expensive, finicky film ; No selfie mirror or tripod socket ; Experimental emulsions no longer in production

The Polaroid Now is an instant camera with an iconic name and a low cost of entry, but the hardware itself is anything but legendary.

Sep, 2020

Expert review by : SCOTT GILBERTSON (

Review: Polaroid Now


In 2008, Polaroid shut down its instant film production, ending an era of photographic fun. But that era didn't want to end, and the appropriately named Impossible Project revived first Polaroid film and then Polaroid cameras. Whether it's nostalgia...

Classic design with fun colors. Comfortable to carry around. Autofocus lens handles greater variety of shooting situations. Improved flash eliminates washed out images. Just plain fun to use.

Film is expensive and has occasional bad batches.

Which one should you get? To my mind, the real debate comes down to which ecosystem you want to invest in. Polaroid wins on size, no question. Polaroid images are gloriously big next to the Instax images. But the Polaroids are also considerably more...

Mar, 2020

Expert review by : James Artaius (

Polaroid Now review


The Polaroid Now marks a new chapter for the Polaroid brand and legacy. In its own right, it's a newly designed instant camera and a new Polaroid for a new decade – one that produces notably better images than the OneStep2. More than that, though,...

Improved flash Superior image quality Longer battery life

Expensive film Inconsistent outdoors OneStep+ has more features

When it comes to instant cameras, the Polaroid Now is an instant classic. It delivers superior image quality to the trusty OneStep2, and does away with the extraneous controls for a straight-to-the-point-and-shoot experience. The OneStep+ is packed...

Mar, 2020

Expert review by : Tom Morgan (

Polaroid Now review


The Polaroid Now is an instant camera that brings new treats, including autofocus. But is it an instant hit?

Shoots classic, full-size polaroid film Autofocus gives consistent results Long battery life and USB recharging

Bulky shape not easy to carry around Inconsistent exposures and inaccurate viewfinder Cost of film quickly adds up

A range of improvements make Polaroid's updated instant camera even easier to use, and take a lot of the guesswork out of shooting on instant film, even if exposures can still be inconsistent. The iconic shape makes the Now less portable than some...

Mar, 2020

Expert review by : Jake Tucker (

Polaroid Now


The Polaroid Now might spark nostalgia, but fiddly controls and inconsistent results mean there are better instant camera options.

Sep, 2020

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