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Sony Bravia KDL-40W5500

alaTest has collected and analyzed 1284 reviews of Sony Bravia KDL-40W5500. The average rating for this product is 4.5/5, compared to an average rating of 4.6/5 for other products in the same category for all reviews. Reviewers really like the design and price. The sound and usability also get good opinions, whereas many are less positive about the energy efficiency and reliability.

image quality, usability, sound, price, design

reliability, energy

We analyzed user and expert ratings, product age and more factors. Compared to other products in the same category the Sony Bravia KDL-40W5500 is awarded an overall alaScore™ of 90/100 = Excellent quality.

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Review analysis

(Based on 1284 reviews)

Expert Reviews  

User Reviews  

Showing 532 review(s)

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Showing 1 - 10 of 532 Show Reviews: in English | in other languages (160)

Expert review by : (

Sony KDL-40 W 5500


Awkward channel navigation., Confusing picture-settings., No format-switching for HD signals

Patience pays off with this Sony: Once you've trawled through the mystifying picture menus, and made your peace with the lack of 4:3 or zoom settings for HD signals, you're rewarded with outstanding picture quality. Just make sure you sit right in the...

Aug, 2009


Expert review by : John Archer (

Sony Bravia KDL-40W5500 40in LCD TV


The Sony Bravia KDL-40W5500 LCD TV is a fine performer, especially for its price.

The 40W5500 is not without its faults. For instance, the Applicast system currently feels half-baked, I'd like to hear more bass in its audio, and there's room for adding a touch more sharpness to standard definition broadcasts. But just because...

Jun, 2009

Expert review by : What Hi-Fi? (

Sony KDL-40W5500 review


Here's the replacement for the 2008 Award-winning Sony KDL-40W4500. Question is, is it any better?

Impeccable ergonomics ; immersive Blu-ray images, especially where motion is concerned ; quite reasonable sound

Noticeably uneven backlighting, even when showing images ; so-so TV tuners

In some ways this is an improvement over the outgoing W4500, but with such irregular backlighting it can't make that fifth star

Mar, 2009

Expert review by : Sam Kieldsen (

Sony KDL-40W5500 Bravia LCD TV review


Marvel at Sony's 40" LCD all-rounder, even if it is 10cm thick

Impressive dynamic contrast ; Smooth motion ; Networking

Styling isn't particularly great ; AppliCast feature desperately needs real content

Sony have simply stripped out the highest-end features and left a well-priced TV with excellent picture quality

Jul, 2009

Expert review by (

Sony KDL-40W5500


Sony's 'W' series is back to winning ways with a belting, benchmark-setting performance

Feb, 2010

Expert review by : Chris McGivern (

Review: Sony Bravia KDL-40W5500


Sony's reputation for technology is well deserved – they barely get things wrong. The Bravia range of TVs have really caught the imagination of the general public thanks to some attractive design, good picture quality and clever ad campaigns so when it...

Oct, 2009

Expert review by : John Archer (

Sony KDL-40W5500


Sadly it doesn't take many seconds to figure out that these 'Applicast' online services are extremely content-light versus the Philips online offering. So let's move swiftly on to the 40W5500's other features, which include 100Hz MotionFlow processing,...

Consistently superb pictures, decent set of features, satisfying audio

Online services limited, minor backlight inconsistencies

Sep, 2009

Expert review by : (

Sony KDL-40W5500


The Sony KDL-40W5500 joins an elite group of top performing mid range LCD TV's ..

Picture quality in particular black level ability

Benefits of 100Hz do not convince

Sony are getting closer and closer to delivering world beating flat panel TV's. So often frustrating in the past, the promise of all of that Sony technology coming together in their TV's finally seems to behappening in the 40W5500 - a class leading mid...

May, 2009


Expert review by : Vincent Teoh (

Sony KDL40W5500


Probably the most hotly anticipated flat screen HDTV this spring, the Sony KDL40W5500 LCD television has finally arrived on our test bench this week. On paper, the Sony KDL40W5500 Bravia LCD TV improves upon its predecessor the W4500 series by offering...

Blacks among the deepest on a non-LED-backlit LCD TV ; Very good standard-definition upscaling ; Highly competent SD film mode deinterlacing ; White balance and gamma controls available in user menu ; Motionflow 100Hz reduces motion blur without...

Mediocre SD video mode deinterlacing (limited jaggies reduction) ; Slight red push (colour decoding error) ; Input lag may affect sensitive gamers ; Mild clouding and LCD backlight bleed (negligible once calibrated) ; RSS widget very fussy about feed...

Besides offering media streaming (DLNA) and internet connectivity (Applicast), the Sony KDL40W5500 LCD television successfully addresses the few gripes we had with its predecessor the W4500 series:

Mar, 2009

Consumer review (

Sony KDL-40W5500


Sleek design

Wanted tv for netflix not possible to have on this tv

Dec, 2012

Product Specifications


Audio system:B/G, D/K, I, L, NICAM / Dolby Digital
Built-in speaker(s):Y
Built-in speakers: Yes
Number of loudspeakers:2
Number of Speakers:2
RMS rated power:20
Sound enhancement technology:Y
Sound output mode:Dynamic/Standard/Clear Voice/Cinema/Music/Sports/Game


Color of product:Black
Product color:Black
Swivel angle range:20 - 20
VESA mounting interfaces:300 x 300


Aspect Ratio:16:9
Comb Filter:Digital / Yes
Contrast ratio (dynamic):100000:1
Display Diagonal:40
Display Diagonal (metric):401.6
Display number of colors:16.78 million colours
Display Resolution:1920 x 1080
Display Technology:LCD
HD type:Full HD
Noise reduction: Yes
Picture enhancement:BRAVIA ENGINE 3, Advanced Contrast Enhancer (ACE), Intelligent Picture, Live Colour
Progressive Scan: Yes
Supported video modes:1080i, 1080p, 480p, 576i, 576p, 720p
Viewable size diagonal:40.2
Viewing angle, horizontal:178
Viewing angle, vertical:178

Energy Management

AC (power) in: Yes
Power consumption (standby):0.17
Power consumption (typical):131


Swivel angle range:20 - 20
VESA mounting interfaces:300 x 300

Management Features

Handheld remote control: Yes
Integrated clock: Yes
On Screen Display (OSD): Yes
On Screen Display (OSD) languages:Nor
On/Off timer: Yes
Picture-in-Picture: Yes
Programmable timers:Y
Sleep Timer: Yes

Other Features

Additional accessories:RM-ED016
Audio Output:5.1
Headphone connectivity:3.5 mm
Integrated clock:Y
Package dimensions (WxDxH):49.1 x 7.76 x 30.4
Picture enhancement:BRAVIA ENGINE 3, Advanced Contrast Enhancer (ACE), Intelligent Picture, Live Colour
Sound enhancement technology:Y
Sound output mode:Dynamic/Standard/Clear Voice/Cinema/Music/Sports/Game
Speakers:2 / 2 x 10
Stand-by LED: Yes
Zoom capability:14:9, 4:3, Smart, Wide, Zoom, AFD

Packaging Content

Cables included:AC
Handheld remote control:Y

Packaging Data

Cables included:AC
Manual: Yes


Child lock: Yes
Noise reduction:Y
Teletext function: Yes

Ports & interfaces

AC (power) in:Y
Audio (L,R) out:1
CardBus PCMCIA slots quantity:1
Component video (YPbPr/YCbCr) in:1 / 2
Composite video in:1
Digital audio coaxial in:1
Digital audio optical out:1
HDMI ports quantity:4
Headphone connectivity:3.5 mm
Headphone outputs:1
PC Audio in: Yes
PC in (D-Sub): Yes
RF ports quantity:1
RGB ports quantity:2
S-Video in:1
S-Video inputs quantity:1
SCART ports quantity:2
USB 2.0 ports quantity:1


AC (power) in:Y
Power consumption (standby):0.17
Power consumption (typical):131

Technical Details

Zoom capability:14:9, 4:3, Smart, Wide, Zoom, AFD

TV Tuner

Analog signal format system:PAL / PAL, Secam
Auto channel search: Yes
Supported TV bands:CATV, UHF, VHF
Tuner Type:Analog & digital

Weight & Dimensions

Depth (with stand):11.9
Height (with stand):27
Package dimensions (WxDxH):49.1 x 7.76 x 30.4
Weight with stand:46.3
Width (with stand):38.9