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Sony Bravia KDL-40W5500

alaTest has collected and analyzed 1284 reviews of Sony Bravia KDL-40W5500. The average rating for this product is 4.5/5, compared to an average rating of 4.3/5 for other products in the same category for all reviews. Reviews about the design and price are on the whole positive. The sound and usability also get good feedback, whereas there are some critical opinions about the energy efficiency and reliability.

image quality, usability, sound, price, design

reliability, energy

We analyzed user and expert ratings, product age and more factors. Compared to other products in the same category the Sony Bravia KDL-40W5500 is awarded an overall alaScore™ of 90/100 = Excellent quality.

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Review analysis

(Based on 1284 reviews)

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Consumer review ( review summary for Sony Bravia KDL-40W5500


alaTest has collected and analyzed 528 user reviews of Sony Bravia KDL-40W5500 from The average user rating for this product is 4.6/5, compared to an average user rating of 4.3/5 for other products in the same category on Reviews about the design and sound are overall positive. The price and usability also get good comments, whereas some have doubts about the reliability.

image quality, usability, price, sound, design


96% of the reviews on give this product a positive rating.

Nov, 2020

Expert review by : (

Sony KDL-40 W 5500


Awkward channel navigation., Confusing picture-settings., No format-switching for HD signals

Patience pays off with this Sony: Once you've trawled through the mystifying picture menus, and made your peace with the lack of 4:3 or zoom settings for HD signals, you're rewarded with outstanding picture quality. Just make sure you sit right in the...

Aug, 2009


Expert review by : John Archer (

Sony Bravia KDL-40W5500 40in LCD TV


The Sony Bravia KDL-40W5500 LCD TV is a fine performer, especially for its price.

The 40W5500 is not without its faults. For instance, the Applicast system currently feels half-baked, I'd like to hear more bass in its audio, and there's room for adding a touch more sharpness to standard definition broadcasts. But just because...

Jun, 2009

Expert review by : What Hi-Fi? (

Sony KDL-40W5500 review


Here's the replacement for the 2008 Award-winning Sony KDL-40W4500. Question is, is it any better?

Impeccable ergonomics ; immersive Blu-ray images, especially where motion is concerned ; quite reasonable sound

Noticeably uneven backlighting, even when showing images ; so-so TV tuners

In some ways this is an improvement over the outgoing W4500, but with such irregular backlighting it can't make that fifth star

Mar, 2009

Expert review by : Sam Kieldsen (

Sony KDL-40W5500 Bravia LCD TV review


Marvel at Sony's 40" LCD all-rounder, even if it is 10cm thick

Impressive dynamic contrast ; Smooth motion ; Networking

Styling isn't particularly great ; AppliCast feature desperately needs real content

Sony have simply stripped out the highest-end features and left a well-priced TV with excellent picture quality

Jul, 2009

Expert review by (

Sony KDL-40W5500


Sony's 'W' series is back to winning ways with a belting, benchmark-setting performance

Feb, 2010

Expert review by : Chris McGivern (

Review: Sony Bravia KDL-40W5500


Sony's reputation for technology is well deserved – they barely get things wrong. The Bravia range of TVs have really caught the imagination of the general public thanks to some attractive design, good picture quality and clever ad campaigns so when it...

Oct, 2009

Expert review by : John Archer (

Sony KDL-40W5500


Sadly it doesn't take many seconds to figure out that these 'Applicast' online services are extremely content-light versus the Philips online offering. So let's move swiftly on to the 40W5500's other features, which include 100Hz MotionFlow processing,...

Consistently superb pictures, decent set of features, satisfying audio

Online services limited, minor backlight inconsistencies

Sep, 2009

Expert review by : (

Sony KDL-40W5500


The Sony KDL-40W5500 joins an elite group of top performing mid range LCD TV's ..

Picture quality in particular black level ability

Benefits of 100Hz do not convince

Sony are getting closer and closer to delivering world beating flat panel TV's. So often frustrating in the past, the promise of all of that Sony technology coming together in their TV's finally seems to behappening in the 40W5500 - a class leading mid...

May, 2009


Expert review by : Vincent Teoh (

Sony KDL40W5500


Probably the most hotly anticipated flat screen HDTV this spring, the Sony KDL40W5500 LCD television has finally arrived on our test bench this week. On paper, the Sony KDL40W5500 Bravia LCD TV improves upon its predecessor the W4500 series by offering...

Blacks among the deepest on a non-LED-backlit LCD TV ; Very good standard-definition upscaling ; Highly competent SD film mode deinterlacing ; White balance and gamma controls available in user menu ; Motionflow 100Hz reduces motion blur without...

Mediocre SD video mode deinterlacing (limited jaggies reduction) ; Slight red push (colour decoding error) ; Input lag may affect sensitive gamers ; Mild clouding and LCD backlight bleed (negligible once calibrated) ; RSS widget very fussy about feed...

Besides offering media streaming (DLNA) and internet connectivity (Applicast), the Sony KDL40W5500 LCD television successfully addresses the few gripes we had with its predecessor the W4500 series:

Mar, 2009

Consumer review (

Sony KDL-40W5500


Sleek design

Wanted tv for netflix not possible to have on this tv

Dec, 2012

Price comparison for Sony Bravia KDL-40W5500

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