LG OLED E7 (2017) Series

Gorgeous design ; Excellent user interface ; Great out-of-box picture performance ; Wide viewing angle ; Solid sound quality

LG C7 performs just as well for far less ; Soundbar can’t be removed or tucked away

The LG E7 OLED offers the best picture quality and user experience money can buy, but unless you need the slick picture on glass design and premium audio, the less expensive LG C7 OLED makes more sense.

Exceptional picture quality thanks to perfect blacks ; Low input lag for gaming ; Excellent viewing angle makes it suitable for wide rooms

Static content is temporarily retained on screen

Stunning OLED picture ; Great off-axis viewing ; Full-throated sound system ; Broad support for the latest 4K formats

Expensive

Offering a strikingly sharp, attention-getting picture, the LG E7 is a fantastic OLED TV that backs up its good looks with robust audio.

Gorgeous, contrast-rich pictures ; Incredibly thin design ; Startlingly powerful sound ; Easy-to-use smart system

Some brightness-related noise ; LCD TVs are brighter ; Some plasticky skin tones ; It’s expensive

By delivering significantly more brightness than last year’s OLED TVs, the E7 elevates LG’s ground-breaking technology from very good to seriously excellent, making it now a genuinely compelling option for high dynamic range as well as standard dynamic...

Stunning contrast ; Bright, nuanced whites ; Typically brilliant blacks ; Impressively thin ; Very decent sound for a built-in speaker

Backlit LCD rivals still go brighter ; Other LG OLEDs are claimed to offer the same picture for less

Whether this turns out to be the pick of the LG OLEDs remains to be seen, but it’s a stunner in its own right

Stunning looks with great black levels make what is easily LG’s best OLED picture quality to date ; Plus there's surprisingly potent Dolby Atmos sound

HDR isn't as bright as some LCD TVs ; It's not exactly cheap

LG's OLED TVs have been very good for years now. With the OLED65E7, however, LG has taken its beloved screen technology to a whole new level, finally proving that it can do high dynamic range (HDR) as well as standard dynamic range (SDR) not just...

Great picture and audio quality ; Simple and smart WebOS ; Beautiful design ; Smart remote

Quite pricey ; Bulky speaker section

The LG E7 OLED isn’t cheap at £2,349, the best price we could find at the time of publishing. But for that money you really are getting a whole lot of TV. Not only is this one of the best looking pictures on any TV right now, the design is impeccable...