Jerome Russell B Blonde Lightening Kit Med-Dark

I brought 2 boxes of this bleach, and can not believe the results! My hair was mid brown shoulder length and 2 sachets covered perfectly. Left my hair a yellow colour. Used the other sachets and my hair is now platinum. Only downside it does dry your...

I was very happy with this kit. I've got dyed hair and had tried a few other kits that didn't bleach it that well but this one gave me the colour lift I was looking for and is cruelty free!

I have very dark hair so I needed to lighten by hair before I could dye it a different colour. I had previously lightened by hair slightly and it was a caramel colour (pic attached) and I used two boxes of this bleach on it - I was very scared of...

I'm using this regularly as a lightener to put colour on later or just on its own. Takes my natural medium/dark brown hair to almost white. Simple to mix and apply but does burn the skin if it gets on your hand or arms so be careful.

I bought this earlier today after being let down by numerous products for weeks just to lighten my hair so that I could dye it a light silver. I told myself, "Okay, if this doesn't work then I give up, its too much money to waste!". My hair wad been...

Before people think I must have used this wrong, I assure you, I have been dying my hair for12 years by myself, and I have bleached my hair frequently in the past too. I followed the instructions exactly, I was confused why it told me to leave it on...

I had medium brown hair I wanted to lift so I could do a dark blonde to medium blonde colour but because of previous bleach and colour done several months ago this product killed my hair. It didn't lift enough, left me with orange red roots and the...

I used this to correct a very orange dying mistake. It lifted the colour to yellow as to be expected, I followed it with violet shampoo to settle the yellow then B Blonde honey blonde toner. My hair has never felt softer and looks so healthy...

The people commenting obviously don't understand how bleach works. It's the best bleach I've used in a long time. I dye my hair purple and my roots come in quite dark, this clears them every time to a nice yellow colour then i TONE my hair (that's what...

Have seen a lot of negative reviews about this product, but in my experience ALL bleach will damage your hair. The outcome of using this bleach depends on the state of your hair before application. This bleach is quite a strong bleach hence the name...