L'Oreal Paris Preference Infinia 7 Rimini

I bought this product on the Saturday and on the Sunday decided to use the dye. I have light brown hair and it did not change the hair colour at all. In tiny letters on the back of the box it then says unless you have blonde or lighter hair this...

My hair is dark blonde and very thick (and resistant) I've tried ultra light colour ants in the past, desperate to see some noticeable results but I unfortunately never have, until I used this! I used it on highlights and as an ombré effect and it...