L'Oreal Preference Wild Ombrés No1

I really like Feria for the rich color it allows me to achieve. The color I get is exactly what I expect and my hair feels great afterwards. The smell is great too! [This review was collected as part of a promotion.]

I would have liked to give this 3.5 stars, but since I can't and some of my issues really are probably not just this product I went with 4. The Absolute Platinum definitely did lighten my light brown hair (previously dyed auburn but that had long since...

I've been wanting to go platinum blonde or atleast close to platinum for a while now. I've trusted LOREAL with shampoo/conditioner and many makeup products before. I usually always love what ever I buy from them. I got 2 boxes of the Feria Absolute...

I bleach my hair blonde every 10 weeks. I had not tried Feria Absolute Platinum so I gave it a go. It was super easy, and given that the kit was used as a touch up it only took 30 minutes to achieve the results I wanted. There was no bad smell, and...

So, I used the Feria Rose Gold. I actually used the pink one of this line a year ago to make my hair rose gold (dying over already gold hair) and it worked out well, so I figured using their new dye actually meant for Rose Gold would work well. It...

I just bought this color the other day, again. It is probably my favorite color. My hair is a medium brown, & I usually color it dark brown. So the last time I used this red, it was on top of a dark brown. It turned into a deep red, it was beautiful!!...

I am a hair dresser for 10 years and I was tired of going to the supply store I put the violet on my med brown hair and it turned my hair blue black.

I bought the smoky lavender loved the color but it has faded within less than 2 weeks. Never had problems with other products from L'Oreal.

I paid a lot of money to keep my hair red for years. I bought Féria R48 deep intense auburn and it turned my hair black!!! I have a wedding to go to and my hair looks horrible!! Worse hair color ever! I washed my hair 6 times and it still looks like...

I have been using this product for 2years in conjunction with the loreal touch on high lights. The compliments I get are endless. Everyone always thinks that I had my hair professionally done and paid an outrageous amount of money for it. The look of...