Preference Infinia 5.3 Virginia Chestnut Brown Hair Dye

I coloured my hair with this as I have used L'oreal products previously and have always been happy with the result. I was a dark golden brown before colouring with the chestnut brown colour. I was expecting to be lighter than the dark golden brown as...

I have dark brown hair and got this shade (chestnut brown) by mistake, I couldn't be bothered exchanging it so went ahead and used it. I purposely left the dye on for quite a while longer than I use to and the end result was great! The shade was spot...

Much prefer adding oil and high shine conditioner i find the infinia drys my hair out. Can't seem to find any difference after using colour boost just softens the hair. Disappointed I've used this product for years.

I bought Riviera shade as I liked the shades shown on the box. However, although following the instructions exactly, my hair turned out very very dark and not at all as I expected. I always colour my own hair and this is the first time Ive been unhappy...

I've just had the worst colouring experience of my life with this product. It is hideously runny and I've spent the 25 minutes developing time dabbing at my face and neck to catch the drips! The first, while still applying the product slid straight...

I bought L'Oreal Infinia Preference very light ash blonde and am very disappointed. It is watery and messy to use, the chemical smell was overpowering and the colour is dull, brassy and golden, not ash blonde. Will go back to my usual colour.

I wanted to go a light brown colour and this seemed a great colour, easy to apply and colour came out great and my hair looked in good condition. I wash my hair 3 times a week so it did wear a bit but the colour extender refreshed my hair great so i...

I really love this colour I'm also pleased they have made the cloves bigger I can now get them on without them splitting thank you

Beautiful colour, everyone commented on it. The only drawback has been that it had only lasted for 2 weeks and after that it washed off completely.