Sony AF9x / A9F (2018) Series

Image remains accurate when viewed at an angle Near-instantaneous response time Excellent dark room performance

) Could experience permanent burn-in ( Brightness is limited in white scenes.

The Sony XBR-55A9F is an excellent TV that can handle just about anything. It is an outstanding TV for watching movies or gaming in a dark room. It has excellent motion handling and low input lag, great for fast paced content or gaming. Like all OLED...

Excellent dark room performance ; Near-instantaneous response time ; Image remains accurate when viewed at an angle

Could experience permanent burn-in ( ; ) ; Brightness is limited in white scenes.

Rich OLED color and deep blacks ; Excellent HDR with more than 750 nits ; Great sound (for a flat-screen)

Some slight moiré during detailed pans ; Significantly more expensive than the competition

The A9F is an excellent TV—one of the best out there. You could buy it and never suffer a minute of buyer’s remorse; unless of course, you looked around at the significantly cheaper competition, which includes a couple of TVs from Sony.

The Sony screen delivers masterful image quality, and invisible speakers you can really hear. With the upgraded smart solution added on, this is a near complete high-end TV.

The picture quality is very good, but you can say that about many of the competitors.

Superb OLED display ; Impressive HDR performance ; Acoustic Surface Audio+ sound system is amazing ; Android Oreo improves smart TV experience.

Pricey, even for a premium TV ; Lean-back design is awkward ; Disappointing remote control

The Sony Master Series A9F OLED TV is one of the best OLED TVs on the market, and blows away the competition with its great picture quality, an innovative sound system and an improved version of Android TV. It's the best Sony TV we've seen and one of...

Superlative image quality ; Above average audio performance ; Premium design and finish

Prepare to pay a high price

With the AF9, Sony has created something epic.

Powerful performance from a new X1 Ultimate picture processor ; Great sound from Acoustic Surface Audio+ ; Oreo TV OS is the best Android smart TV offering yet

No Freeview Play ; 'Lean back' design is still a bit Marmite

Nuanced UHD HDR images ; Impressive upscaling ; Audio+ sound system ; Android Oreo smart platform

Lean back design ; Reworked image presets ; Black level crushing

A shiny new X1 Ultimate image processor, and the arrival of the Android Oreo TV OS, makes this a panel every 4K enthusiast will be lusting after. Even better, as it's coupled with an enhanced version of its Acoustic Surface Audio technology, it sounds...

It's impossible to draw firm conclusions from manufacturer-controlled demonstrations at an event such as this. But on first acquaintance the AF9 is very impressive, and almost certainly a step up from the much-loved A1.