Visit our Business Solutions website >>

Sony X90J (2021) Series

Sony X90J (2021) Series
alaScore 97

50 reviews

Mar, 2023

alaTest has collected and analyzed 50 reviews of Sony X90J (2021) Series. The average rating for this product is 4.3/5, compared to an average rating of 4.3/5 for other products in the same category for all reviews. People are impressed by the design and price. The sound and usability are also mentioned favorably. There are some negative views about the remote control and size.

image quality, usability, sound, price, design

size, remote control

We analyzed user and expert ratings, product age and more factors. Compared to other products in the same category the Sony X90J (2021) Series is awarded an overall alaScore™ of 97/100 = Excellent quality.

See all Sony TVs

Review analysis

(Based on 50 reviews)

Expert Reviews  

User Reviews  

Showing 35 review(s)

Expert Reviews User Reviews


Below is a list of reviews for this or similar products. If you think this grouping is wrong please click here to flag.
Read more on our FAQ’s page.
Showing 1 - 10 of 35 Show Reviews: in English | in other languages (14)

Expert review by : Kyle Bartlett (

Sony X90J Review (XR50X90J, XR55X90J, XR65X90J, XR75X90J)


The Sony X90J is an upper mid-range 4k LED TV. It's part of Sony's 2021 BRAVIA lineup, sitting below the Sony X95J, and it has many of the same features as the h...

Fantastic contrast. Upscales lower resolution content well. Great full-array local dimming. HDMI Forum VRR support. Gets very bright to combat glare. HDMI 2.1 inputs for 4k @ 120Hz signals, even with chroma 4:4:4. User-friendly smart interface. Removes...

Can't display 4k @ 120Hz with Dolby Vision. Doesn't support wide color gamut. FreeSync doesn't work. Struggles with direct reflections. Stutters a bit in low frame rate content. Poor viewing angles.

The Sony X90J is a great TV for most uses. It's best suited for watching movies and HDR content due to its high contrast ratio, great full-array local dimming, and high HDR brightness. It has low input lag, a fast response time, VRR support, and a...

Aug, 2022

Expert review by : Sarthak-Dogra (indiatoday)

Sony Bravia XR X90J review: A complete Smart TV experience


The latest smart TV by Sony thinks like a human brain in order to enhance the picture and sound quality of the points in focus. Is the Rs 1 lakh plus price tag justified with this new thinking process?

Premium design and build ; Outstanding picture quality ; Immersive audio ; Feature loaded

Glare issues ; Overpriced for regular use

Jul, 2021

Expert review by : G.S. Vasan (smartprix_com)

Sony X90J Review: An effortlessly exciting 4K HDR Smart TV, but is it enough?


Sony Bravia XR X90J review summary: Expert Rating: 4/5 Design Audiovisual Connectivity Software Pros Premium Design Great 4K Dolby Vision display Feature-rich remote Hands-free Google Assistant voice support Enjoyable built-in audio setup Snappy and...

XR Contrast Booster, which is self-evident. ; XR TRILUMINOS Pro for brighter and more natural colors. ; XR Motion Clarity for clearer and smoother visuals sans any drop in brightness. If you come across Soap Opera Effect, turn this thing down in the...

Editor’s rating

Jul, 2021

Expert review by : What Hi-Fi? (

Sony XR-50X90J TV review


Charge of the bright brigade

Very punchy HDR ; Good value ; Sounds impressive for its size

Blacks could be deeper ; Some backlight blooming ; Lacking key UK catch up apps

While there’s a price to pay for it during very dark scenes, the 50-inch X90J’s intense brightness and vibrant colours make it an outstanding mid-range option

Dec, 2021

Expert review by : Stephen Lambrechts (

Sony X90J review: one of 2021's best mid-range 4K TVs


Sony X90J is a terrific mid-range 4K TV that delivers an excellent viewing experience, though with some small downsides

Excellent color reproduction ; Great upscaling ; Ready for next-gen consoles ; Fresh Google TV interface

Only two HDMI 2.1 ports ; VRR not ready at launch ; Sound quality just OK ; Noticeable glare

Sony's X90J delivers on the promise of its predecessor by addressing many of its issues, with the inclusion of HDMI 2.1 support and a brand new processor making it a good option for next-gen gamers and videophiles.

Jun, 2021

Expert review by : Nick Pino (

Sony X90J (XR-65X90J) review


The Sony X90J is nearly everything we'd want from a mid-range 4K LED-LCD TV. For the money, there are few TVs that can match it in terms of picture quality and feature set, making it top of its class for mid-range models. Honestly, though, we kind of...

Best-in-class image quality Excellent upscaling Cognitive Processor XR Easy setup and Google TV

Lingering HDMI issues Slight screen glare Mediocre off-axis viewing Outclassed by X95J

The Sony X90J offers nearly everything we’d want from a mid-range 4K LED-LCD TV. For the money, there are few LED-LCD TVs that can match it in terms of picture quality and feature set, making it top of its class for mid-range models. We don’t love that...

Jun, 2021

Expert review by : John Archer (

Sony XR-65X90J 4K HDR TV review


Sony's latest mid-range TV isn't a member of the Mini LED glitterati. Will that put off John Archer? Many TV brands have adopted Mini LED technology this year, but Sony is having none of it. Its 4K LCD models for 2021, including the upper mid-range...

Jan, 2022

Expert review by : David Katzmaier (

Sony X90J series review: Polished experience, excellent picture


Sony's best 2021 TV value makes another powerful case for spending a bit more.

Subtle, understated design

More expensive than competing TVs with similar picture quality.

Jun, 2021

Expert review by : Rasmus Larsen (

Sony X90J review


Sony's latest 90-series TV with 4K, Google TV, HDMI 2.1 & Bravia Core

SDR picture quality ; Balanced zone dimming ; HDMI 2.1 ports, features ; eARC & Atmos support ; App availability on Google TV

Mediocre HDR ; Blooming, peak brightness & color gamut ; Too few dimming zones ; VRR requires firmware update ; Narrow viewing angles

Jun, 2021

Expert review by : Steve May (

Sony 55-inch X90J (XR-65X90J) review


Find out if this Sony X90J TV is really "perfect for PlayStation" like the brand claims.

Outstanding picture performance ; Dolby Vision HDR ; Dolby Atmos sound

Poor Catch-up TV support ; No HDR10+ ; Not all HDMI inputs cope with 4K 120fps gaming

We reckon the X90J sets a high benchmark for a mid-range 55-inch UHD LED TV. Its Cognitive Intelligence enhanced picture quality is first-rate, with superb detail and colour depth. It’s really contrasty, too, doing a great job with HDR movies and TV...

Dec, 2021