alaTest Sites
About alaTest
Connect with alaTest
alaTest, Product Reviews & Tests © 2005-2025 ICSS AB. All rights reserved. Privacy
3508 reviews
Apr, 2025
alaTest has collected and analyzed 3508 reviews of Amazon Kindle Fire 7-inch (2nd gen, 2012). The average rating for this product is 4.1/5, compared to an average rating of 4.2/5 for other products in the same category for all reviews. Opinions about the size and portability are overall positive. The performance and price are also appreciated, but opinions about the apps and camera are different.
usability, price, performance, portability, size
We analyzed user and expert ratings, product age and more factors. Compared to other products in the same category the Amazon Kindle Fire 7-inch (2nd gen, 2012) is awarded an overall alaScore™ of 86/100 = Very good quality.
Consumer review (amazon.co.uk)
alaTest has collected and analyzed 2670 user reviews of Amazon Kindle Fire 7-inch (2nd gen, 2012) from Amazon.co.uk. The average user rating for this product is 4.1/5, compared to an average user rating of 4.3/5 for other products in the same category on Amazon.co.uk. Reviewers really like the screen and performance. The portability and price are also mentioned favorably. There are some mixed views about the apps and camera.
usability, price, portability, performance, screen
86% of the reviews on Amazon.co.uk give this product a positive rating.
Expert review by : Eric Franklin (cnet.com)
Amazon's new, $159 version of the Kindle Fire is a better deal than last year's $199 model.
The ; improves on its predecessor in three key ways: faster performance, a better interface with cool new features, and a significant price reduction.
Designwise it's the same Fire from 2011 with no HD video support, no camera, no HDMI, no storage expansion, and no volume buttons.
The Kindle Fire (2012) takes it up a notch in value, but is tethered to the same design oversights of the original.
Expert review by : Sascha Segan (pcmag.com)
While the entry-level Kindle Fire is a price leader at $159, it doesn't quite measure up to this year's crop of $199 tablets.
Inexpensive. Easy to use. Acceptable performance. Promising parental controls on the way.
Comes with ads. Outpaced in most ways by slightly more expensive tablets.
Next page: Performance and Conclusions
Expert review by : Eric Franklin (cnet.com)
Editors' note (September 25, 2013): The product reviewed here has been discontinued and replaced with a redesigned Kindle Fire HD .
The Kindle Fire (2012) improves on its predecessor in three key ways: faster performance, a better interface with cool new features, and a significant price reduction.
Designwise it's the same Fire from 2011 with no HD video support, no camera, no HDMI, no storage expansion, and no volume buttons.
The Kindle Fire (2012) takes it up a notch in value, but is tethered to the same design oversights of the original.
Expert review by : Joshua Topolsky (theverge.com)
To put a review of the Kindle Fire HD in perspective, you have to peer just a tiny bit into the past. It was barely a week ago that the world watched Amazon begin a magical transformation from that of a humble multinational that retails every product...
Terrific display ; Ecosystem with Prime is outstanding ; Faster performance all around
Software can be buggy and sluggish ; App selection is still weak ; For lean-back experiences only
There are two devices in this review
Expert review by : Jerry Hildenbrand (androidcentral.com)
The Kindle Fire HD delivers a tablet experience many folks will love, but is it the right choice for me? Have a read and see what a total Android nerd thinks of Amazon's latest offering.Ama...
If you're not looking for that, and want a great piece of hardware that connects you to a rich library of content -- or are already ingrained into the Amazon ecosystem -- the Kindle Fire HD delivers. You'll find yourself preferring to use the Kindle...
Expert review by (the-ebook-reader.com)
Amazon looks to replicate the success they had with the original Kindle Fire from last year by releasing two new HD models, a 7-inch version and an 8.9-inch version, both in various sizes and configurations. This review focuses on the 7" model, but can...
The high quality screen. Text is very clear and sharp. Colors are bright and accurate ; Very good value for the price in terms of hardware and specs. Plus the build quality is solid and the device is comfortable to hold in both portrait and landscape...
Locked into Amazon's user interface, which is a lot more limiting than traditional Android tablets—no widgets, no folders, no recent apps list, no customization, no wallpapers, etc. Plus the homescreen carousel is rather ugly and is minimally useful ;...
The Kindle Fire HD is almost exactly the same as last year's Kindle Fire from a software standpoint, which is somewhat disappointing since it is so limited and locked-down, but Amazon did a great job of improving the hardware side of things.
Expert review by : What Hi-Fi? (whathifi.com)
A great option for Amazon users, but the appeal doesn't stop there
Decent capacity for the money ; simple layout ; promising web-browser ; HDMI output ; weighty sound ; good picture
Some features are hit-and-miss ; not as customizable as other Android tablets ; no GPS functionality
The Kindle Fire HD’s a great option for Amazon users, but the appeal doesn’t stop there
Expert review by (t3.com)
Can the Amazon Kindle Fire HD take on the Google Nexus 7 and the iPad Mini?
Sturdy build ; Screen is great for video ; Huge ebook selection
No 3G ; Backlit screen on books ; Slightly lacking in apps
Expert review by : Eric Franklin (cnet.co.uk)
Editors' note (September 25, 2013): The product reviewed here has been discontinued and replaced with a redesigned Kindle Fire HD .
The Kindle Fire (2012) improves on its predecessor in three key ways: faster performance, a better interface with cool new features, and a significant price reduction.
Designwise it's the same Fire from 2011 with no HD video support, no camera, no HDMI, no storage expansion, and no volume buttons.
The Kindle Fire (2012) takes it up a notch in value, but is tethered to the same design oversights of the original.
Expert review by (stuff.tv)
The Kindle Fire HD is here – slimmer, sharper and speedier than its predecessor. But does it ignite our passions?
HD display packs a visual punch ; Does what it says on the tin ; 7in is the sweet spot for portability
Less apps and games to enjoy ; Makes internet shopping too easy
We have ignition. Amazon has sparked up the budget tablet market with the scorchingly media-friendly Kindle Fire HD